Kayenne Marketing

A marketing company that offers a range of flexible services to help busy executives achieve marketing-led growth.

Our ambition is to become part of your team and provide you with the right marketing skills and expertise when you need them.

Our Services

Direct Marketing – devising direct mail, email and/or telemarketing campaigns to attract new customers and keep existing customers informed.

Event Management – developing seminars to introduce new products and services to potential customers, selecting and managing your presence at industry exhibitions, managing the database, the invitations to delegates, the follow-up, etc.

PR & Advertising – maximising the exposure of your company in the industry press, creating advertisements, writing editorials, case studies, etc.

Sales Promotion – producing brochures, point of sale promotional literature, CDs, presentation material, sales incentives, etc. to support your sales activity.

Web Development – reviewing your existing website and looking for ways of increasing traffic and web leads, promoting your website both on and off line, producing content, modifying, adding pages, etc.

Lead Generation

The service covers the whole marketing communications mix and is focused on helping you grow your business.

It covers any activity which will help you create and exploit a direct relationship with your target customers profitably. Activities that will help build your company’s reputation and establish relationships with your target customers in order to make it easier for your sales personnel to sell.

For example.:

  • Direct Mail – print, email, web, etc.
  • Telemarketing
  • Customer events/seminars
  • Customer hospitality

The overall aim is to help your sales channel achieve business goals, revenue, margin, growth, customer market share, penetration, etc. etc – NOW & IN THE FUTURE. This is achieved by working closely with you to..

  • Identify objectives, measurable goals, budget, etc
  • Create innovative strategies which deliver tangible value to customers
  • Demonstrate industry & thought leadership
  • Develop joint propositions with partners
  • Build network of ‘experts’ within and outside organisation
  • Agree engagement plans with sales personnel

Key management activities will include:

  • Building a comprehensive prospect database
  • Qualification by industry, decision maker, offering
  • Implementing an integrated communication programme
  • Letter/newsletter, etc
  • E-mail
  • phone
  • seminar
  • exhibition
  • managing third party marketing service suppliers
  • producing supporting & relevant promotional material
  • Working with sales channel – regular feedback

Stand out in a crowded world. The right marketing strategy allows you to acquire new customers and do more business with existing customers.

Kayenne Marketing helps small and mid-sized companies use marketing to increase awareness, generate more sales and tell their story to the world.

Find out more...

To find how Kayenne Marketing can add SPICE to your marketing! Telephone 07866 423581 or Email info@kayenne.co.uk