Lead Generation

kayenne-pepper-1This service covers the whole marketing communications mix and is focused on helping you grow your business.

It covers any activity which will help you create and exploit a direct relationship with your target customers profitably. Activities that will help build your company’s reputation and establish relationships with your target customers in order to make it easier for your sales personnel to sell.

For example:

  • Direct Mail – print, email, web, etc.
  • Telemarketing
  • Customer events/seminars
  • Customer hospitality

The overall aim is to help your sales channel achieve business goals, revenue, margin, growth, customer market share, penetration, etc. – NOW & IN THE FUTURE. This is achieved by working closely with you to:

  • Identify objectives, measurable goals, budget, etc
  • Create innovative strategies which deliver tangible value to customers
  • Demonstrate industry and thought leadership
  • Develop joint propositions with partners
  • Build network of ‘experts’ within and outside organisation
  • Agree engagement plans with sales personnel

Key management activities will include:

  • Building a comprehensive prospect database
  • Qualification by industry, decision maker, offering
  • Implementing an integrated communication programme
  • Letter/newsletter, etc
  • E-mail
  • Phone
  • Seminar
  • Exhibition
  • Managing third party marketing service suppliers
  • Producing supporting & relevant promotional material
  • Working with sales channel – regular feedback

Interested? Please contact us for further details and a chat about your requirements.